A corporate mission statement is an important leadership tool that contributes to a healthy organization. Mission Rx: How to Heal an Ailing Mission Statement explains why so many mission statements are ineffective and uninspiring. Using examples of both good and bad mission statements, it illustrates how to assess a mission statement and make it into a useful and powerful tool.
What You’ll Find:
- The 5 characteristics of a great mission statement
- A discussion of why so many mission statements miss the mark
- Examples of great mission statements
- Recommendations for assessing and reviving a mission statement